'The World'

Are you launching a new website? There is no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.

To prepare your site for easy indexing, be sure to follow these basis guidelines:

1. Design your site in html or similar format that minimizes the use of java script and flash. The more complex you make your code, the more difficult it becomes for the search engine spiders to read your content and prescribe the appropriate Google PR to your web page.

2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves will not drastically change the organic ranking of your site, they do create the display text users will see when your site appears in search results. If your meta tags are search engine optimized and compelling, you increase the changes of improving click-throughs.

3. Apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases. Try to use each tag at least once, but don't force the issues. You want your text to flow and appear normal.

In addition to ensuring that you've made your page easy to access and presented text that is optimized, you also want to consider other factors that can help long-term with your SEO efforts. So often, web designers get caught up with on page factors, that they
overlook the requirements for establishing a foundation that supports long-term
initiatives.

In particular, consider adding pages that you can add to over time that support link building and accessibility for search engine spiders. Be sure to include:

1. An html sitemap and an xml sitemap. Including a sitemap on you site makes it easy for search engines to access all of your website pages and index your site accordingly. Your sitemap should be in both html as well as xml. Although users would not access the xml sitemap, search engine spiders use this version to crawl websites. Additionally, key search engine submission resources like Google's Webmasters Tools require xml site map versions.

2. Include a partners page. Previously referred to as a links page, the partners page is essential for reciprocal linking. This strategy is not as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be difficult to acquire. So begin your link exchange program with a partners page that allows you add or remove link quickly and easily.

3. Submission pages that encourage new content. One of the most powerful seo techniques is the addition of new content. Make it easy for your users to add or submit content to your website. When search engines see new content, they rejoice. Do not underestimate how important it is to make it simple for your browsers to add or submit content.

When focusing on search engine optimization, especially with a new website, follow the basic ideas outlined above. There are a number of other factors to consider as well. However, you should always start with a strong foundation - a site design that meets basic SEO standards but one that also supports your long range search engine optimization goals.

Adsense is probably one of the quickest and most powerful roots to website profits with the easy implementation of a simple snippet of code. If used properly it can generate a great passive income for any site. But that's the crux if you're not placing the right Adsense code in the right style and in the right position on your pages then you're actually loosing money.

Apart from the ease of implementation the results you can achieve are fast and they can also be surprising and exciting.

The first thing to do when considering Adsense is to research your keywords. Research your market if you're adding Adsense to an existing site or explore niche markets if this is a new site. Examine keywords and keyphrases from the market that get the most searches on the search engines. There are a number of sites and software tools that will allow you to do this some of them even giving you the click costs, essentially how much you will make per click on an ad.

Select say 10 keywords or keyphrases and then consider your site content or for best results create new content. Unique and keyword rich articles related to your site theme work well. Use your 10 keywords to choose an article theme and then create an article for each keyword. Aim to have around 3% keyword density for each article. Keyword density is the number of times your keyword appears in relation to the number of over all words in the article.

Be sure to make your article informative and grammatically correct. Badly written articles, focused on SEO only, will do you no favours and often turn visitors away and maybe pop up on the search engine radar, which could mean a slip in your site rankings. Think long term here. There is no reason that, once set up, your Adsense site wouldn't continue to bring in a passive growing income for years to come.

Once you have your articles build your site.

Now before you insert the ad code you should consider two things, the styling of the
ads and the positioning. The styling is possibly the most important. A badly styled ad in
the perfect position on your page will get a poorer click through rate than a well-styled ad in the same position.

The best click through rates, when it comes to styling, have been proven to come from removing the ad borders and setting the background colour to match your page background colour. Essentially blending the ads into the page and getting them to look like part of the page content. You should also have the colour of the links on your page match those of the ads.

Next consider the positioning of your ads. Place your ads where site visitors are most likely to click on them. Research shows that the top left of the page is the first spot to draw the eye and in turn get the most clicks. The new format 'Ad Links' work well here. The other hotspot is directly within the body of your content. The square formatted ads at the top right of your body copy work best here.

The correct styling and positioning of your ads is crucial for better click throughs and higher payouts.

You will get clicks on your ads almost no matter where you place them if you have enough site traffic. But styling and positioning them properly from the start can triple or more your click through rates.

Adsense has good tracking statistics that allow publishers to track their results across a number of sites on a site-by-site, page-by-page basis. You should make the most of this facility to learn which ads are performing the best and fine-tune them accordingly to improve your results.

Finally, you have the option to use image ads instead of text only. But, the average Net user is sophisticated enough now to ignore image based ads. They're now almost universally blocked subconciously by Net users as advertising. Stick to text ads only. Be sure this is set in your account you can do this in 'My Account'.

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving it. Set income goals day by day and work to increase your income by tweaking your pages and adding more keyword targeted content.

Consitently improving your site and introducing new content will see your Adsense profits grow.

Adsense is probably one of the quickest and most powerful roots to website profits with the easy implementation of a simple snippet of code. If used properly it can generate a great passive income for any site. But that's the crux if you're not placing the right Adsense code in the right style and in the right position on your pages then you're actually loosing money.

Apart from the ease of implementation the results you can achieve are fast and they can also be surprising and exciting.

The first thing to do when considering Adsense is to research your keywords. Research your market if you're adding Adsense to an existing site or explore niche markets if this is a new site. Examine keywords and keyphrases from the market that get the most searches on the search engines. There are a number of sites and software tools that will allow you to do this some of them even giving you the click costs, essentially how much you will make per click on an ad.

Select say 10 keywords or keyphrases and then consider your site content or for best results create new content. Unique and keyword rich articles related to your site theme work well. Use your 10 keywords to choose an article theme and then create an article for each keyword. Aim to have around 3% keyword density for each article. Keyword density is the number of times your keyword appears in relation to the number of over all words in the article.

Be sure to make your article informative and grammatically correct. Badly written articles, focused on SEO only, will do you no favours and often turn visitors away and maybe pop up on the search engine radar, which could mean a slip in your site rankings. Think long term here. There is no reason that, once set up, your Adsense site wouldn't continue to bring in a passive growing income for years to come.

Once you have your articles build your site.

Now before you insert the ad code you should consider two things, the styling of the ads and the positioning.


The styling is possibly the most
important. A badly styled ad in the perfect position on your page will get a poorer click through rate than a well-styled ad in the same position.

The best click through rates, when it comes to styling, have been proven to come from removing the ad borders and setting the background colour to match your page background colour. Essentially blending the ads into the page and getting them to look like part of the page content. You should also have the colour of the links on your page match those of the ads.

Next consider the positioning of your ads. Place your ads where site visitors are most likely to click on them. Research shows that the top left of the page is the first spot to draw the eye and in turn get the most clicks. The new format 'Ad Links' work well here. The other hotspot is directly within the body of your content. The square formatted ads at the top right of your body copy work best here.

The correct styling and positioning of your ads are crucial for better click throughs and higher payouts. You will get clicks on your ads almost no matter where you place them if you have enough site traffic. But styling and positioning them properly from the start can triple or more your click through rates.

Adsense has good tracking statistics that allow publishers to track their results across a number of sites on a site-by-site, page-by-page basis. You should make the most of this facility to learn which ads are performing the best and fine-tune them accordingly to improve your results.

Finally, you have the option to use image ads instead of text only. But, the average Net user is sophisticated enough now to ignore image based ads. They're now almost universally blocked subconciouHarry Potter !sly by Net users as advertising. Stick to text ads only. Be sure this is set in your account.

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving it. Set income goals day by day and work to increase your income by tweaking your pages and adding more keyword targeted content.

Consitently improving your site and introducing new content will see your Adsense profits grow.

Do you use Adsense to monetize any of your websites?

Do you use Adwords to buy in visitors to any of your websites?

Have you considered combining the two and sending Adwords traffic to your site featuring Adsense Ads?

There are huge profits currently being made
by enterprising site owners who are buying low cost keywords and sending the traffic to high paying Adsense ads.

Sounds simple doesn't it? It is and believe me it works.

The problem is it can be a real balancing act if you go about this the wrong way. You can loose serious money or just scrape a marginal profit.

First of all you need to find a niche market, stay clear of the Internet Marketing arena there's just too much competition there. Instead look into day to day niche markets. But before you do this you need to consider your target keyword. For best results you need a high bid keyword, that is a keyword that Adwords advertisers are willing to pay a lot for per click.

You can find these for free over on the Overture bid tool. Most bids displayed there are likely to amount to much more on Adwords. For a more accurate bid pricing you can use one of the numerous paid for services that have sprung up across the Net this year. These services analyse thousands of keywords, there bid price, the number of advertisers bidding, the number of searches for that keyword and some of the better services will even report the ad clicks you can expect per day.

One of the better paid for services I came across you can find here www.cashkeywords.com (non affiliate link). They run a list which is constantly being updated and added to. So you will always have a regular fresh source of keywords to target. Currently they stand at around 133,000 keywords.

Next you need to set up a page focused on your chosen keyword. You could buy a domain name for this or simply add the page to one of your existing sites. Grab some free content focused on your chosen keyword in the form of an article from any of the major article directories(www.ezinearticle.com) and add it to your page.

You should also be sure to title the page with your chosen keyword. Adding a related graphic will also help. What you're trying to do here is instil a little confidence in the
visitor and avoid having your page look like one of those spammy Adsense sites that
crop up all over the place. Visitors will simply click away if you don't put a little effort into your page. You will still get some clicks but you can get so many more with a little effort.

Next place your Adsense ads in a number of spots on the page. You will need to test this to see which positions perform best. The prime spot according to Google is directly within the content of the page. Beyond that a good starting point would be across the top, the bottom and down the left side of your content. Essentially where the navigation appears traditionally.

Once you've got this set up start work on your Adwords campaign. Create your own list of targeted keywords, obviously I'd recommend PPC Accelerator for that. ;) Now here you don't need to worry about using high paying keywords in your own list because you will be setting your daily budget at just 5-10c. This will guarantee you don't appear on the first page for those high paying keywords. Instead you are focusing here on related keywords that you can pick up cheaply. Refer back to the issue on keyword list building for keyword avenues you can explore.

Before you run your campaign go into 'Edit settings' and uncheck all the boxes under 'Network' except Google search. This will ensure your ad appears only on Google itself, with the most proactive visitors. If this turns out to be a money making campaign you can go back into 'Edit settings' and switch those options back on.

Finally set your daily budget low and run your campaign.

As you are probably aware neither Adwords or Adsense report stats in real-time so you will have to sit back for an hour or so before any results come in. Be sure to monitor this campaign regularly to weigh up whether your income from Adsense is covering your outgoings on Adwords.

As with any campaign there are a number of factors to take into account when it comes to click through rate. Chief among these I've found to be the day and the time of day. Some campaigns work better during the week during office hours others bring better results at the weekend.

If you're making a small profit then it may be worth tweaking your set up. If your profit is on a tightrope or you're loosing money then it may be better to move on to a different keyword.

Once you have a winning campaign start again, find another high paying keyword etc. etc.

That's it, if you take action now you'll be in for a nice bonus come January. I'm sure that will help you to recover from the Xmas splurge. :)